Maxwell Health Concept Directions

In response to Maxwell’s need for a video that tells their brand story in 90 seconds, we scripted three versions that dramatize the difference between Maxwell’s customized benefits delivery and the generic plans of most competitors. Maxwell positions itself as a partner for everyday wellness, responsive to customers’ changing needs (which they describe as Qualifying Life Events), so the videos emphasize this flexibility while underlining the brand’s efficient technology and personalized bundles.