Citizens bank

From planning to launch, I worked closely with content strategy and UX as well as Citizens stakeholders and external partners at Rosetta and Ogilvy to hone a fresh, consistent voice for a comprehensive rebrand/redesign of Citizens Bank website.

Lead writer on lead-up and launch of Citizens’ Education Refinance Loan and associated banners, e-mails, social media and OLAs. Other solo Citizens campaigns include HELOC, Citizens One, Clearly Better Business Checking and Cash Back Plus World MasterCard®

Deliverable Showcase: 

  • Guided Experience
  • Goal Page
  • Tabbed PDP (Product Details Page)
  • Sub Navigation Content Page
  • Category Page

 

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